Don’t waste thousands of dollars on a business valuation.

Our Do-It-Yourself Business Value Kit helps you figure out what your business is really worth in today’s market.

Many small business owners have the skills to conduct a quick and easy market valuation all by themselves.  Our Do-It-Yourself Business Value Kit can help.  Our information-packed DIY Kit shows you how to figure out what your small business is really worth in today’s market.  This system works best for businesses with annual revenues less than $1 Million.

Here’s What You Get:

The Do-It-Yourself Business Value Guidebook – PDF Version

Get instant access to the complete 56-page PDF version of the Do-It-Yourself Business Sales Guidebook.  Packed with real-world time saving information on what your small business is really worth in today’s marketplace.  Delivered immediately upon checkout via a secure download link.

Table of contents:

  • What is your business really worth? Page 1
  • Overview of Small Business Value Methods. Page 5
  • Which approach should you use? Page7
  • Asset Based Value Page 7
  • What are Tangible Assets Page 8
  • What are Intangible Assets Page 9
  • Multiple of Earnings Value Page 11
  • What are Earnings? Page 12
  • What you Need to Prepare a Value Analysis Page 15
  • Recasting Financials Page 16
  • What is a Multiplier Page 18
  • Benefits of Seller Financing Page 23
  • Basic Terms of Seller Financing Page 24



  • Protecting Yourself when offering Seller Financing Page27
  • Step by Step instructions Page 30
  • Asset Value Worksheet Template Page 32
  • SDE Worksheet Template Page 33
  • Sample Multiples by Industry Page 34
  • Value Scenario Worksheet Template. 35
  • Value Scenario Worksheet Instructions. 36
  • Case Study Page 37
  • Asset Value Worksheet Sample Page 37
  • Value Scenario Worksheet Sample Page 38
  • SDE Worksheet Sample Page 39


DIY Business Value Guidebook – MP3 Audio Version

This hour-long audio version of the Guidebook lets you listen to the content in your car, on your computer, or when you’re working out.  You can burn it to an audio CD or load it ion your iPod or MP3 player.

Seller’s Discretionary Earnings Worksheet & Calculator

The Sellers Discretionary Earnings calculator helps you uncover hidden earnings in your business and show buyers how much money your business really generates.

If you want to get a reasonable price and have buyers take you seriously when selling your small business, you will need written proof of your business performance. The realities of small business earnings are nothing like what you learned in business school. This is accounting in its most basic form. What you need to remember is that small business owners prepare their books and tax returns to show the lowest reasonable net income in order to minimize taxes. The small business owner takes advantage of all sorts of write-offs that make the business appear less profitable than it actually is, so he can keep more of his hard-earned money every year.
Delivered in .xlsx and PDF format.


Asset List Worksheet & Value Calculator

The Asset List and Value calculator helps you itemize and organize the assets included in your business sale.

An asset based value involves listing all of your assets, deciding on their fair market value, and adding them together to get a total value. Even if you don’t intend to use an asset based value to determine an asking price, it’s a good idea to do this analysis. One, it will give you an idea of the low end value of your business. Two, buyers will want to know exactly what they’re getting, and you’ll want to have a list to show them.
Delivered in .xlsx and PDF format.


Value Scenario Calculator and Template in .xlsx format.

The Value Scenario Calculator helps you determine a realistic price and terms for selling your business.

Finding the right combination of price and terms involves lots of cumbersome calculations. Our Value Scenario Calculator saves you tons of time when putting together different scenarios.
Delivered in .xlsx and PDF format.